Skip tracing in real estate is how you turn an address into a phone number. Every list you build — driving for dollars, probate, pre-foreclosure, tax delinquent, absentee owners — is just addresses until you skip-trace it. If you pull several of these lists, stacking them to find the overlaps tells you which addresses to skip-trace first. Here is how it works, what it costs, and how to use the results without burning the leads.
What skip tracing actually does in real estate
A skip-tracing service takes an owner’s name and mailing address, matches it against consumer databases (utilities, credit headers, phone carriers, public records), and returns phone numbers, emails, and sometimes relatives and prior addresses. The term comes from debt collection — finding people who “skipped” town — but for investors it simply means getting a way to call the owner. On a divorce case, trace each spouse separately, since they often live apart; our guide to divorce real estate leads explains why both owners need to be in the conversation.
For a wholesaler, that phone number is the difference between a list and a pipeline. A mailer can sit on a counter for weeks. A phone call gets you a yes, a no, or a maybe in a couple of minutes, and the maybes are where deals come from. Skip tracing is the step that makes direct outreach possible on lists that would otherwise only be reachable by mail.
Step by step: from address list to phone numbers
- Build the list. Collect property addresses from your source: driving for dollars, a probate filing, a tax-delinquent list from the county, or a filtered export from a list tool.
- Add owner data. Look up each parcel on the county assessor or tax site and record the owner name and the mailing address the tax bill goes to.
- Clean it. Remove duplicates, split first and last names into separate columns, and flag entity owners (LLCs, trusts, estates) for extra research.
- Run the trace. Upload the file to your service or run it inside your list tool.
- Scrub the results. Check returned numbers against do-not-call lists (for the National Do Not Call Registry, use a version no more than 31 days old) and your own removal log, and mark which numbers are mobile and which are landlines.
- Load it into your CRM or spreadsheet with columns for call attempts, outcome, and follow-up date.
Where to get it done
- Built into list tools: PropStream, DealMachine, BatchLeads, and similar platforms skip-trace inside the app for roughly $0.10–$0.20 per record.
- Bulk services: upload a spreadsheet and get it back traced, often cheaper per record for large lists.
- Free, by hand: for a handful of leads, county records, LinkedIn, and a plain name-plus-city search find a surprising number of owners. Slow, but fine when you are starting.
Pricing changes and differs by provider and volume, so check current rates before you buy. For a beginner, the built-in option is usually simplest: you find the property, trace it, and call from one place. Bulk services make more sense once you are regularly tracing hundreds or thousands of records.
A simple cost example
As an example: if you log 200 addresses driving for dollars in a month and your tool charges $0.15 per record, tracing the whole list costs $30. If even a handful of those conversations turn into a signed contract, the trace is one of the cheapest parts of the deal. The real cost is your calling time, which is why working the list well matters more than finding the cheapest trace.
Best skip tracing services compared
There is no single best skip tracing service, because hit rates vary by county and by list. The practical choices in 2026 are data platforms that bundle contact data, such as PropStream (included on its Pro plan), BatchLeads (included within plan limits) and DealSauce (unlimited on its Hot plan), and pay-per-record services that charge roughly 10 to 20 cents a hit. Test two on the same 200 records and compare right-party contact rates, not match rates.
Is there free skip tracing?
Partly. You can trace a handful of owners for free with county assessor and recorder records, Secretary of State business searches for LLC owners, obituaries and probate filings for estates, and free trials from the data platforms. That works for a short driving for dollars list. For hundreds of records, paid tracing is faster and usually cheaper than your time. See our wholesaling software guide for how these tools fit together.
Which lists to skip-trace first
If your budget or calling time is limited, trace the lists most likely to produce a conversation with a motivated owner, and work them in order:
- Driving-for-dollars properties. You have seen the condition yourself: overgrown yards, boarded windows, deferred maintenance. These are small, fresh, and specific.
- Properties with more than one sign of distress. An absentee owner who is also behind on taxes, or a vacant house tied to a probate case, tends to be a stronger lead than any single list on its own.
- Probate and inherited properties. Heirs often live out of the area and may not want to manage or repair a house they did not choose to own.
- Tax-delinquent and pre-foreclosure lists. Owners here may be facing a deadline, so be especially respectful and clear about what you can and cannot do.
- Broad absentee-owner lists. Large and cheap to pull, but less targeted. Filter them by equity, length of ownership, or property condition before you trace.
Stacking lists like this means you pay to trace fewer records and spend your calling hours on owners with a real reason to sell.
Pre-trace checklist
- Owner name and tax mailing address filled in for every row
- Duplicates removed and names split into first and last columns
- Entity, trust, and estate owners flagged for manual research
- A lead-source column so you can see later which lists produced deals
- Your removal log ready to scrub against the results
How to get better hit rates
- Trace the mailing address on the tax record, not the property address, for absentee owners.
- For LLC-owned properties, pull the Secretary of State filing to find the registered agent or member, then trace that person.
- Ask for multiple numbers per record. The first number is often wrong or disconnected; the second or third is frequently the live one.
- Re-trace stale lists every six months. People move and change numbers.
Harder records: estates, trusts, and entities
When the owner of record has passed away, the person you need is usually the personal representative or an heir. The probate court file often lists the representative’s name and address, which you can then trace. For properties held in a trust, the trustee is the decision-maker. For LLCs, the state business filing is your starting point. These records take more work, but they also get fewer calls from other investors.
Using the data without burning leads
A traced list is only valuable if you work it carefully. Call during reasonable hours, identify yourself and why you are calling in the first sentence, and remove anyone who asks to be removed — immediately and permanently. Keep a do-not-call log. The rules on calls and texts to consumers are real, and a tidy process protects you as much as it respects the owner.
Texting and automated dialing carry their own consent requirements, and some states add rules of their own on top of federal ones. Before you scale up beyond manual calls, learn what applies where you work. Our guide to whether wholesaling is legal and the state guides are good places to start on the broader rules.
A calling cadence that works
- Try each number more than once, at different times of day, before marking it dead.
- Leave a short, clear voicemail with your name, the property street, and a callback number.
- Log every outcome the same day: wrong number, no answer, not interested, follow up, appointment.
- Set a follow-up date for every “not now.” Situations change, and the investor who stays politely in touch is often the one who gets the call later.
Review your log at the end of each month. Count how many records you traced from each list, how many produced a conversation, and how many led to an appointment or an offer. After a few months, those numbers show you which lists deserve more of your budget and which ones to drop, so every dollar spent on tracing works harder.
Common skip tracing mistakes
- Tracing the property address for an absentee owner. You get the tenant’s information, not the owner’s.
- Tracing a list you have not filtered. Spending money on owners with no sign of motivation dilutes your calling time. Start with the lead types covered in how to find motivated sellers.
- Calling once and giving up. Many live conversations only happen after several attempts.
- Ignoring removal requests. It is a compliance problem and a reputation problem.
- No system. A traced list without a log of attempts and follow-ups gets worked once and forgotten.
What to say when they answer
The whole point of tracing is the conversation. The seller script gives you the opening, the questions, and the five objection responses so the call goes somewhere.
When a call turns into interest, your next job is the numbers: estimate the after-repair value, estimate repairs, and put together an offer the seller can understand.
Skip tracing FAQ
Is skip tracing legal for real estate investors?
Looking up contact information from lawful data providers is a common practice. What you do with the numbers is where the rules apply: calling and texting rules, do-not-call requirements, and removal requests. Those rules differ by state and by method of contact, so check what applies in your market.
How accurate is skip tracing?
It varies by provider and by how current your owner data is. Expect some wrong or disconnected numbers on every list. Clean input data, multiple numbers per record, and regular re-tracing all improve results.
Can I skip-trace for free?
Yes, by hand, using county records, business filings, and online searches. It works for a small list while you are learning, but paid tracing saves hours once your lists grow.
Should I text or call?
Calling a traced number by hand is the simplest place to start. Texting at volume raises consent and compliance questions, so learn the rules before adding it.
A skip-traced driving-for-dollars list is the cheapest, highest-quality seller lead source a beginner has. Fifty addresses cost under $10 to trace and produce more real conversations than a thousand-piece mailer.
Where you apply this matters: see real estate wholesaling laws by state for your state’s rules and a guide to each major city’s records, buyers and housing stock.
Before you dial. Skip-traced numbers come with calling and texting rules; review the TCPA rules for wholesalers first. Many of the owners you reach will have little equity, and for them a subject-to offer can work where cash cannot.
Tracing a 1,000-record list: a worked example
HYPOTHETICAL list: the numbers below are made-up assumptions to show the math, not industry averages. Say you stack an absentee-owner list against a tax-delinquent list in one county and end up with 1,000 owner records to trace at $0.15 each.
| Line item (HYPOTHETICAL) | Assumption | Result |
|---|---|---|
| Records traced | $0.15 per record | 1,000 records, $150 |
| Records with at least one phone returned | 80% of records | 800 |
| Records still callable after DNC and removal-log scrub | 25% of the 800 lose every number | 600 |
| Right-party contacts after up to six attempts | 15% of callable records | 90 |
| Owners open to an offer conversation | 10% of contacts | 9 |
On these assumptions the trace costs $0.25 per callable record, about $1.67 per real conversation with an owner, and about $16.67 per interested seller. Now look at the labor: 600 records at up to six attempts is as many as 3,600 dials. That is why the trace bill is rarely the number to optimize.
Also note that “hit rate” varies by vendor definition: any number returned is not a working number for the right person, so track right-party contacts, and plan calling off the post-scrub count. Keep these figures by list source in your CRM and your own numbers will replace the assumptions within a few months.
The federal and state rules that touch traced data
Skip-trace data is not a credit report, so do not use it like one
Under the Fair Credit Reporting Act, a consumer reporting agency may furnish a consumer report only for the purposes listed in 15 U.S.C. § 1681b, such as credit, employment, insurance underwriting, or a transaction the consumer started. General marketing is not on that list. If you need to screen a tenant for a rental you keep, use a proper tenant-screening service built for that purpose instead of your skip-trace results.
Driver’s license data has its own limits. The Driver’s Privacy Protection Act lets state motor vehicle agencies release personal information for bulk marketing or solicitations only when the state has obtained the person’s express consent (18 U.S.C. § 2721(b)(12)). Be wary of any data seller who claims motor vehicle records as a marketing source.
Do-not-call rules cover cell phones too
The FCC’s rule at 47 CFR 64.1200 bars telephone solicitations to residential subscribers before 8 a.m. or after 9 p.m. local time at the called party’s location, and to numbers on the National Do Not Call Registry. Paragraph (e) applies those protections to wireless numbers, which matters because most traced numbers are cell phones. When someone asks you to stop calling, the rule gives you no more than 10 business days to honor it, and the request must be honored for five years. Whether a given seller call counts as a solicitation is a fact question; many wholesalers simply scrub and honor removals as if every call is covered, which is the safer habit.
The stakes are concrete. Under 47 U.S.C. § 227(c)(5), a person who gets more than one call in a 12-month period from the same entity in violation of these rules can sue for up to $500 per violation, and a court can triple that for willful or knowing violations. Registry access is affordable for a local operator: the FTC’s fees for fiscal year 2027, effective October 1, 2026, are $85 per area code, and the first five area codes are free.
State add-ons: Florida as an example
Some states go further than federal law. Florida’s section 501.616(6) prohibits commercial telephone solicitation calls before 8 a.m. or after 8 p.m. in the called person’s time zone, and more than three such calls from any number to a person in a 24-hour period on the same subject. Florida’s separate statute, section 501.059, also gives called parties a private right of action with $500 minimum damages. If you work a Florida list with a six-attempt cadence, spread the attempts over days, not hours. Before you add texting or a dialer in any state, have an attorney review your consent process for that state.
A research workflow for entity and estate owners
- Read the deed, not just the tax roll. The recorded deed shows the exact grantee name, which tells you whether you are dealing with an LLC, a trust, or an individual.
- For an LLC, search the state business registry for the exact name. Note the registered agent, any listed managers or members, and the principal office address. If the agent is a professional service, trace the officers named on the annual report instead.
- For a trust, look for a recorded certificate or memorandum of trust or a trustee’s deed, which may name the trustee. If nothing is recorded, mail the trust at the tax mailing address and trace whoever signed the last deed.
- For a deceased owner, search the county probate index by name. If a case is open, the file usually shows the personal representative and an attorney of record. If no case was ever opened, the house may be passing informally to heirs; the probate leads guide covers how to approach the family respectfully, and heirs’ property explains the title problems you may inherit.
- Trace the decision-maker, then confirm. On the first call, confirm the person’s role before you talk numbers. An heir who is not the representative cannot sign a contract for the estate.
More questions about skip tracing
Does a traced phone number give me permission to text?
No. A number in a data file says nothing about consent. Texting and automated dialing are where consent rules bite hardest, so treat traced numbers as call-by-hand only until your consent process has been reviewed.
Wholesaling guides for top markets
Start with the free kit
The deal analyzer, starter contracts, seller script, and buyer’s list checklist — the exact tools we use, free.
New to wholesaling? Start with our step-by-step guide on how to wholesale real estate, then see if the wholesaling mentorship program fits your goals.
Related guides
Fresh from the blog
Latest wholesaling guides
Massachusetts Foreclosure Process: A Stage-by-Stage Guide for Investors
The Massachusetts foreclosure process is mostly nonjudicial: after a 90-day right-to-cure notice and a short servicemembers case, the lender can…
Read the guideTired Landlords: How to Find Them, What to Say, and Deals That Fit
Tired landlords are rental owners who no longer want to deal with tenants, repairs or management and will trade some…
Read the guideSEO for Real Estate Investors: How to Rank for Motivated Seller Searches
SEO for real estate investors means getting your website in front of homeowners who search for a fast or as-is…
Read the guideHow to Calculate Price Per Square Foot (and When It Misleads)
To calculate price per square foot, divide a home's sale price by its finished, above-grade living area. The math is…
Read the guideHow to Buy an Abandoned House: Find the Owner, Clear Title, Close
To learn how to buy an abandoned house, start with the fact most guides skip: someone still owns it. You…
Read the guideDealMachine vs PropStream: Which Is Better for Finding Deals?
DealMachine vs PropStream compared: pricing, driving for dollars, list building and which tool suits a new wholesaler.
Read the guidePropStream vs BatchLeads: Which One Should a Wholesaler Pick?
PropStream vs BatchLeads compared for wholesalers: pricing, data, skip tracing, texting and which one fits your first deals.
Read the guideLiquidated Damages in Real Estate: How the Clause Protects Wholesalers
Liquidated damages in real estate are a sum, usually the earnest money, that the seller keeps as full compensation if…
Read the guideLead-Based Paint Disclosure: What Investors Must Do Before Selling or Renting
A lead-based paint disclosure is required before a buyer or tenant is bound on any home built before 1978. Here…
Read the guide







